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The classic Yves Saint Laurent logo design is an outstanding piece of fashion history that completely sets itself apart from the fashion . Therefore, the Yves Saint Laurent logo looked extremely unusual. The main symbol was a vertical monogram of stylized letters “Y,” “S,” and “L.” They are exquisitely intertwined with each other, expressing sensuality and craving for experimentation. The classic Yves Saint Laurent logo design is an outstanding piece of fashion history that completely sets itself apart from the fashion clichés that are dominated by the modern serifs of Didots and Bodonis - Giorgio Armani, Vogue, Harper’s Bazaar, Calvin Klein, Ralph Lauren; and the uppercase grotesques - Chanel, D&G, Louis Vuitton, Hugo .
If you’ve ever wondered where the original Yves Saint Laurent symbol came from, or why the design was eventually changed, you’re in the right place. Today, we’re going to take a closer look at the history of the Yves Saint Laurent logo, and its impact on the fashion market.In 1961, Yves Saint Laurent and Pierre Bergé asked the graphic designer Cassandre to design the house’s logo. Born to French parents in Ukraine, Adolphe Jean Marie Mouron, who adopted the pseudonym Cassandre, was one of the world’s . Explore the evolution and philosophy of the Yves Saint Laurent logo design. Dive into its history, key design elements, and the important lessons! It was the latter who created the famous monogram logo composed of the letters YSL. Unlike Chanel's logo, which relied on duplication and inversion of letters, Yves Saint Laurent's monogram logo vertically intertwined the letters of the designer's name in an elegant font with slight serifs.
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Yves Saint Laurent SAS [2] (/ ˌ iː v ˌ s æ̃ l ɔː ˈ r ɒ̃ /, also UK: /-l ɒ ˈ-/, US: /-l oʊ ˈ-/, French: [iv sɛ̃ lɔʁɑ̃] ⓘ), also known as Saint Laurent and YSL, [3] is a French luxury fashion house founded in 1961 by Yves Saint Laurent and his partner, Pierre Bergé. Yves Saint Laurent is one of the world’s most recognisable lavish brands. A.M. Cassandre designed and created the infamous logo for the high-end brand.In 2023, Saint Laurent released a new version of its classic logo without the name 'Yves'. It was used simultaneously with the 2012 logo until 2024 when it become the official logo. Despite the 2012 rebrand, the former logo is still used on the brand's beauty line. Therefore, the Yves Saint Laurent logo looked extremely unusual. The main symbol was a vertical monogram of stylized letters “Y,” “S,” and “L.” They are exquisitely intertwined with each other, expressing sensuality and craving for experimentation.
The classic Yves Saint Laurent logo design is an outstanding piece of fashion history that completely sets itself apart from the fashion clichés that are dominated by the modern serifs of Didots and Bodonis - Giorgio Armani, Vogue, Harper’s Bazaar, Calvin Klein, Ralph Lauren; and the uppercase grotesques - Chanel, D&G, Louis Vuitton, Hugo .
YSL printable logo
If you’ve ever wondered where the original Yves Saint Laurent symbol came from, or why the design was eventually changed, you’re in the right place. Today, we’re going to take a closer look at the history of the Yves Saint Laurent logo, and its impact on the fashion market.In 1961, Yves Saint Laurent and Pierre Bergé asked the graphic designer Cassandre to design the house’s logo. Born to French parents in Ukraine, Adolphe Jean Marie Mouron, who adopted the pseudonym Cassandre, was one of the world’s .
Explore the evolution and philosophy of the Yves Saint Laurent logo design. Dive into its history, key design elements, and the important lessons!
It was the latter who created the famous monogram logo composed of the letters YSL. Unlike Chanel's logo, which relied on duplication and inversion of letters, Yves Saint Laurent's monogram logo vertically intertwined the letters of the designer's name in an elegant font with slight serifs.Discover the Saint Laurent official online store. Explore the latest collections of handbags, ready to wear, shoes, leather goods and accessories for men and women.
Yves Saint Laurent SAS [2] (/ ˌ iː v ˌ s æ̃ l ɔː ˈ r ɒ̃ /, also UK: /-l ɒ ˈ-/, US: /-l oʊ ˈ-/, French: [iv sɛ̃ lɔʁɑ̃] ⓘ), also known as Saint Laurent and YSL, [3] is a French luxury fashion house founded in 1961 by Yves Saint Laurent and his partner, Pierre Bergé. Yves Saint Laurent is one of the world’s most recognisable lavish brands. A.M. Cassandre designed and created the infamous logo for the high-end brand.
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