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This week it agreed to acquire Switzerland’s leading Rolex retailer, privately held Bucherer. That news wound up shareholders of London-listed Watches of Switzerland. The apocalyptic version of the future would see Rolex slowly transition its entire .
This week it agreed to acquire Switzerland’s leading Rolex retailer, privately held Bucherer. That news wound up shareholders of London-listed Watches of Switzerland. The apocalyptic version of the future would see Rolex slowly transition its entire global sales into Bucherer, effectively selling direct to consumers and cutting hundreds of authorised dealers worldwide out of the Rolex market. Apart from distribution, Bucherer also offers after-sales services for both brands. Moreover, as of early 2023, Bucherer is the first partner of Rolex for the Certified Pre-Owned program. Rolex’s acquisition of an established and respected distribution network presents obvious benefits to the brand. Iconic Swiss watchmaking brand, Rolex, announced it will acquired Bucherer, one of the world’s largest watch retailers. In a statement, Rolex said Bucherer will keep its name and continue.
News has just broken that Rolex is acquiring renowned retailer Bucherer. You read that correctly. After a nearly 100-year-long authorized retailer relationship between the two brands, Rolex will now become owner of Bucherer. Rolex recently acquired longtime partner and retailer Bucherer, leaving authorized Rolex dealers with a lot of questions. Associate Editor Lenore Fedow spoke with Chrono24 CEO Tim Stracke and Hindman Auctions’ Reginald Brack to get some answers. In a groundbreaking move, Rolex has acquired the renowned retailer Bucherer after a nearly 100-year-long authorized retailer relationship between the two iconic brands.
Rolex is capturing additional power by integrating its most important retail partner. Rolex has announced that it is buying Bucherer — the brand’s most important retail partner worldwide with 100 doors, of which half are selling Rolex and/or Tudor. That all changed today as Rolex announced its acquisition of the Bucherer Group, which is mainly a network of watch retail stores around the world. Why did this happen, and what does this mean for the watch industry? Some context: Rolex has been working with Bucherer, another Swiss company, for nearly 100 years. Rolex SA is upending the world of luxury watch retailing by buying Bucherer AG in a deal that gives the Swiss brand a major presence in consumer sales for the first time.
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This week it agreed to acquire Switzerland’s leading Rolex retailer, privately held Bucherer. That news wound up shareholders of London-listed Watches of Switzerland. The apocalyptic version of the future would see Rolex slowly transition its entire global sales into Bucherer, effectively selling direct to consumers and cutting hundreds of authorised dealers worldwide out of the Rolex market.
Apart from distribution, Bucherer also offers after-sales services for both brands. Moreover, as of early 2023, Bucherer is the first partner of Rolex for the Certified Pre-Owned program. Rolex’s acquisition of an established and respected distribution network presents obvious benefits to the brand.
Iconic Swiss watchmaking brand, Rolex, announced it will acquired Bucherer, one of the world’s largest watch retailers. In a statement, Rolex said Bucherer will keep its name and continue.
News has just broken that Rolex is acquiring renowned retailer Bucherer. You read that correctly. After a nearly 100-year-long authorized retailer relationship between the two brands, Rolex will now become owner of Bucherer.
Rolex recently acquired longtime partner and retailer Bucherer, leaving authorized Rolex dealers with a lot of questions. Associate Editor Lenore Fedow spoke with Chrono24 CEO Tim Stracke and Hindman Auctions’ Reginald Brack to get some answers. In a groundbreaking move, Rolex has acquired the renowned retailer Bucherer after a nearly 100-year-long authorized retailer relationship between the two iconic brands.Rolex is capturing additional power by integrating its most important retail partner. Rolex has announced that it is buying Bucherer — the brand’s most important retail partner worldwide with 100 doors, of which half are selling Rolex and/or Tudor.
That all changed today as Rolex announced its acquisition of the Bucherer Group, which is mainly a network of watch retail stores around the world. Why did this happen, and what does this mean for the watch industry? Some context: Rolex has been working with Bucherer, another Swiss company, for nearly 100 years.
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