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0 · Walking the walk
1 · Adidas: We over
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Adidas' Simon Peel looks at they have tried to align the multinational giant's departments around common goals and driving effectiveness at #EffWeek 2019.Fin. The sports brand’s global media director, Simon Peel, explains that four years ago the company didn’t have any econometrics, its attribution . Adidas' Simon Peel looks at they have tried to align the multinational giant's departments around common goals and driving effectiveness at #EffWeek 2019.Fin. The sports brand’s global media director, Simon Peel, explains that four years ago the company didn’t have any econometrics, its attribution modelling was based on last-click and it didn’t do any brand tracking.
Walking the walk
Adidas: We over
In 2019, Simon Peel made headlines when he gave an in-depth account of his brand’s attempts to make its media investment more effective. Here, the Senior Director – Global Media at adidas speaks to WARC’s David Tiltman for the Marketer’s Toolkit 2021 about what’s changed during the pandemic, and how media strategy will evolve in 2021. The global media director of Adidas, Simon Peel, shared some important insights on how the global sports brand is shifting its focus from marketing efficiency to marketing effectiveness in a recent Marketing Week interview (1).In this interview, Simon Peel, Global Media Director, adidas, shares his thoughts. What are the biggest challenges impacting brands right now? What's the best insight you've heard all year?
Simon Peel has left his position as global media director at Adidas to join pharmaceutical multinational GSK Consumer Healthcare as head of global media.
The sports brand’s global media director, Simon Peel, explains that four years ago the company didn’t have any econometrics, its attribution modelling was based on last-click and it didn’t do any brand tracking. adidas is on a marketing effectiveness journey as it shifts its focus from simple efficiency measures and embraces econometric modelling to give it a more nuanced view of the impact of its spending. Speaking at the IPA EffWorks conference in London, the sports brand’s global media director, Simon Peel, set the scene.Simon Peel. Adidas Senior Director for Global Media. Simon is the Global head of media at adidas. Where he has led media strategy and investments for the last 6 years. He’s also done stints at Twentieth Century Fox, PHD, Mediacom and Mindshare. And is .
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by Charlie Stewart (@CStewart_ZA) Simon Peel, Adidas global media director, made a startling but refreshing confession during a talk at the EffWeek conference mid-October 2019: he laid out his findings of performance marketing not driving sales on his brands’ ecommerce platforms. Adidas' Simon Peel looks at they have tried to align the multinational giant's departments around common goals and driving effectiveness at #EffWeek 2019.Fin. The sports brand’s global media director, Simon Peel, explains that four years ago the company didn’t have any econometrics, its attribution modelling was based on last-click and it didn’t do any brand tracking.In 2019, Simon Peel made headlines when he gave an in-depth account of his brand’s attempts to make its media investment more effective. Here, the Senior Director – Global Media at adidas speaks to WARC’s David Tiltman for the Marketer’s Toolkit 2021 about what’s changed during the pandemic, and how media strategy will evolve in 2021.
The global media director of Adidas, Simon Peel, shared some important insights on how the global sports brand is shifting its focus from marketing efficiency to marketing effectiveness in a recent Marketing Week interview (1).
In this interview, Simon Peel, Global Media Director, adidas, shares his thoughts. What are the biggest challenges impacting brands right now? What's the best insight you've heard all year? Simon Peel has left his position as global media director at Adidas to join pharmaceutical multinational GSK Consumer Healthcare as head of global media. The sports brand’s global media director, Simon Peel, explains that four years ago the company didn’t have any econometrics, its attribution modelling was based on last-click and it didn’t do any brand tracking.
adidas is on a marketing effectiveness journey as it shifts its focus from simple efficiency measures and embraces econometric modelling to give it a more nuanced view of the impact of its spending. Speaking at the IPA EffWorks conference in London, the sports brand’s global media director, Simon Peel, set the scene.Simon Peel. Adidas Senior Director for Global Media. Simon is the Global head of media at adidas. Where he has led media strategy and investments for the last 6 years. He’s also done stints at Twentieth Century Fox, PHD, Mediacom and Mindshare. And is .
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simon peel adidas|Adidas: We over
